 |
||||||
|
||||||
|
|
CONTENTS YEAR 2018 Asian J. Exp. Sci., V 32, No. 1, 2018; 1-10
Some Solutions for Marketing in Social Networks to Increase the Apparel Sales in E-Commerce
Mana Mazinani, *Sara Najafzadeh and Akram Reza
Department of Computer Engineering, Yadegar-e-Imam Khomeini (RAH), Shahre Rey Branch, Islamic Azad University, Tehran, 1815163111, Iran Email : najafzadeh.dr@gmail.com
Abstract : In current era, internet has become a strategic feature for corporations. It is an important attribute for corporations to have effective communication with customers. Most businesses would consider websites as a communication tool. With the emergence of the social networks, the communications have become more extensive and it can have a more effective role in e-commerce due to the easy installation of social network applications on cell phones. The main purpose of this research is to prove some solutions for marketing in social networks to increase the apparel sales in e-commerce. This research is functional from objective perspective, and is quantitative from data type point of view and it is descriptive- survey from the perspective of data gathering method. Some people are selected as a sample among people who use social networks, through random sampling method and then a questionnaire is distributed among them. The design of the questionnaire of this research, in the part relating to the independent variable of marketing activities (customer satisfaction: rendering services and support) as well as the independent variable of trust, have been done based on3S+2C+2P marketing formula. Using Cochran formula, the minimum sample size was calculated as 384 due to the population of Tehran, even though more people (558) were investigated in this research. Cronbach's alpha was used to determine the validity and reliability, and Kolmogorov- smirnov test was used to determine the normality of the society. The Pearson correlation and regression methods were used for data analysis. The results of the research, using the regression analysis is that all features have a meaningful relationship with the apparel sales promotion and improvement of customer attraction.
Key words : Apparel sales promotion, E-commerce, Increasing customer attraction, Marketing, Social networks
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Asian J. Exp. Sci., V 32, No. 1, 2018; 11-15
Effect of Solar Activity on Earth's Climate during Solar Cycles 23 and 24
Bharti Nigam1, Prithvi Raj Singh2, Pramod Kumar Chamadia1, Ajay Kumar Saxena2, Chandra Mani Tiwari2
1
Govt. Autonomous P. G. College, Satna, India
Abstract : The Sun's energy that drives the weather system might connect the Earth's climate changes for the period 1996- 2016. The Sun's activity could explain the global warming in the 21st century. The Sun-Earth connection has to influence thermosphere, atmosphere, and ionosphere. The effects of the solar variability are evident in a variety of physical and chemical process in the upper atmosphere. In the present study, we have found a global surface temperature anomalies change (a factor ~1.29 oC) from 1996 to 2016. We have found a positive correlation between total solar irradiance (TSI) with Kp-Index, AE- Index and global surface Temperature anomalies (GTA) during solar cycles 23-24. We have found that the effect of these parameters in the Earth's climate is very minimal.
Key words : Solar activity (TSI, AE, Kp), Global surface temperature anomalies (GTA),
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Asian J. Exp. Sci., V 32, No. 1, 2018; 17-21
Azadirachtin based Pesticide Neem-On Induced Histopathological Alterations in kidney of Labeo rohita
Bilal Ahmad Bhat*1, Mysara Jan2, Geeta Saxena3.
1 Department of Zoology, Govt. Science and Commerce College
Benazir, Bhopal- 462008, India.
Abstract : The present study attempts to investigate the histopathological effects of Neem (A zadirachtin) on the histo-pathological alterations in kidney of Labeo rohita. The Labeo rohita was treated for acute and chronic exposures. The acute exposure was given for four days while the chronic exposure was given for 30 days. The two sub lethal concentrations of 2.844 ppm and 4.266 ppm (1/10 and 1/15 of LC50) were selected. After the exposure of two sublethal doses for 4 days fishes showed cloudy swelling, dilation of lumen, tubular vacuolation, appearance of pyknotic nuclei, necrosis and shrinkage of lumen in the kidney. However, after 30 days of exposure to both the sublethal concentrations, the kidney showed clearly shrinkage and fragmentation in glomeruli situated inside Bowman's capsule. Significant damages were seen in the hematopoietic tissue.
Key words: Neem (A zadirachtin) , Labeo rohita, Necrosis in glomerulus of Bowmens capsule.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Asian J. Exp. Sci., V 32, No. 1, 2018; 23-28
1 Sunita Gupta,1Mahima Tripathi,2R.P. Mishra
1 Dept. of Post Graduate Studies in Zoology, Mata Gujri Mahila Mahavidyalaya, (Auto),
2
Dept. of Post Graduate Studies & Research in Biological Science RDVV Jabalpur.
Abstract : A study on food preference by the fish with special reference to mosquito larvae has been taken up with the aim of its application in aquarium conditions in controlling mosquito population. The brooders of Molly fishes were collected from aqua hut shop near Russel Chowk, Jabalpur. Physicochemical properties of water sample were analysed in laboratory conditions. The fish of different developmental stages (fry, finger lings and adult) were kept in glass aquarium. Daily consumption of mosquito larvae and artificial food was recorded separately for 30 days. Final weight was recorded after the completion of the given period. Results indicate that consumption rate of fish was found higher towards mosquito larvae than artificial food. Blackmolly prefers mosquito larvae than artificial food in all stages. It is able to predate on mosquito larvae in its different life stages; hence this fish can be used effectively to control mosquito larvae of all the species.
Key words: Molly Fish, Mosquito larvae, Low cost feed and artificial food.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Asian J. Exp. Sci., V 32, No. 1, 2018; 29-33
Seema Pant* and Deepika Saxena
Department of Chemistry, Lal Bahadur Shastri Govt. P.G. College, Kotputli-303108, Jaipur, Rajasthan
Abstract : The syntheses of novel six 8-substituted-2,5-dihydro-4-(3-nitrophenyl)-2-phenyl-1,5- benzothiazepines have been carried out by the reactions of six 5-substituted-2-aminobenzenethiols, the substituents being fluoro, chloro, bromo, methyl, methoxy and ethoxy, with the a-b-unsaturated carbonyl compound, 1-(3-nitrophenyl)-3-phenyl-2-propenone in dry ethanol saturated with dry HCl; and characterized by elemental and spectral data comprising IR, 1H NMR, 13C NMR and mass studies. On being screened for antimicrobial activity against the Gram-positive bacteria, Staphylococcus aureus and Gram-negative bacteria Escherichia coli and Pseudomonas aeruginosa and fungus, Candida krusei in 36 hrs. duration of incubation at 37oC, it was found that 2,5-dihydro-8-ethoxy-4-(3-nitrophenyl)-2-phenyl-1,5-benzothiazepine displayed notable antibacterial activity against Staphylococcus aureus, which was higher than that of the reference standard Vancomycin. Other compounds having bromo, chloro and methoxy substituents showed significant antifungal activity against Candida krusei.
Key words:a-b-unsaturated carbonyl compounds, Ethoxy, Staphylococcus aureus, Escherichia coli, Pseudomonas aeruginosa, Candida krusei
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Asian J. Exp. Sci., V 32, No. 1, 2018; 35-43
Liver Toxicity and its Amelioration by Natural Antioxidants - A Review
Muzafar Ahmad Sheikh1 and Manju Tembhre 2
1 Department of Zoology, Govt. Degree College Ganderbal, Jammu & Kashmir - 191201, India
Abstract : Antioxidants are extensively present in natural sources from food and medicinal plants. Various natural antioxidants, especially polyphenols, flavonoids, vitamin E and carotenoids exhibit a wide range of biological effects including hepatoprotection, anti-inflammatory, anti-aging, anti-atherosclerosis and anticancer. The present paper provides information on the main resources and hepatoprotective efficacy of natural antioxidants against liver toxicity with special emphasis on liver biomarkers and antioxidant enzymes.
Key words: ALT, AST, ALP, SOD, CAT, GST, Hepatoprotection, Antioxidants, Herbs.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Asian J. Exp. Sci., V 32, No. 1, 2018; 45-50
Vijay Laxmi Saxena*1, Pragya Chaturvedi2, Kulsoom Fatima3
1 Bioinformatics infrastructure facility center, Department of Zoology, D.G.P.G. College,
Kanpur - 208001 India
2
School of Biotechnology, KIIT University, Bhubaneswar-751024,
India & Bioinformatics infrastructure facility center, Department of Zoology,
D.G.P.G. College, Kanpur-208001, India
3
Department of Biotechnology, C.S.J.M University, Kanpur -212601, India
Abstract : MicroRNAs (miRNAs) newly identified class of non-protein-coding RNA is ~20nt small RNAs which play an important roles in multiple biological process by de-gradating target mRNAs or repressing mRNA translation. It affects the gene regulation by affecting base pairing of the messenger RNA. Its misregulation may be linked with cancer. MicroRNAs (miRNAs) bind to complementary sequences on the 3' untranslated region (UTR) of mRNAs from hundreds of target genes, leading either to mRNA degradation or suppression of translation. Computational prediction is analyzed and estimation of evolutionary relationship among types of organism is done wih 14 precursors and eight potential miRNAs. miRNAs target 86 target site in 8 gene PEG3, ZIM2, MIDN1, TTN, C16orf57, LRRC27, ABCA1.
Key words: MicroRNAs, Colorado tick fever virus, Target mRNA, Genes
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - |
||||
